swot

SEO: Making a step forward from Audit to SWOT Analysis

As SEO I’ve started long time ago to see a site in a different way. It’s what makes me good in what I do. It is my weakness in the same time. Because a point of view could be a blinding point in the same time.

A search engine optimization starts with an audit - an extended analysis of the site from SEO point of view. Usually includes details related to:

• spiderability – code issues, HTTP response codes, redirects
• SE friendly URLs
• visibility in search engines - number of pages indexed, number of inbound links
• site navigation
• site structure

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