SEO: Making a step forward from Audit to SWOT Analysis

As SEO I’ve started long time ago to see a site in a different way. It’s what makes me good in what I do. It is my weakness in the same time. Because a point of view could be a blinding point in the same time.

A search engine optimization starts with an audit - an extended analysis of the site from SEO point of view. Usually includes details related to:

• spiderability – code issues, HTTP response codes, redirects
• SE friendly URLs
• visibility in search engines - number of pages indexed, number of inbound links
• site navigation
• site structure

To use or not to use hidden links

Links are one of the most important factors in rankings. So why not using hidden links? Links which are not seen by users, but seen but search engines.

Hidden links could be done in few ways:

- writing the text with the same color as background's
- using CSS div with hidden attribute
- seting font's size at 0
- including text behind a flash/image

Easy to do it. So why not?

Let's see what Google say about hidden links:

How to remove a page from Google index

These days few people asked me how to remove a page from Google index. Someone even asked me about "how to remove a site". The answer is very simple, there are two ways to do this, but you need a very serious reason do do this. The error 404 or 410 is a good reason to do it.

1. If you are webmaster of the site and you have an account on Google Webmasters tools, fill a removal request. It could 2-3 days until your page is removed.

If you are not in hurry you could block your page with robots.txt file or robots meta tag. It will take longer, could be months, but if you have time it's ok.

Another option is to redirect the page with 301 redirection. After a while, (long) the old page will be removed in index by the new one.

If you want to remove a cached page copy, change the content of the page and add a noarchive option in robots meta tag. In this case your page will not be cached anymore, but it will still be indexed.

2. Ask few friends to fill Dissatisfied with results page from Google page search results. Repeat this after few days if your page is not removed from index. Usually in few days - one week, missing page will be removed.

Good luck with your removal request! If I remember right I should make one right now.

Be part of SEOGAN!

I am glad that finally I got the chance to start this blog. I have been dreaming to have my own blog for a while but didn't have time.

Now, here I am. I chose SEOGAN - Anything is possible, impossible takes longer as new name of this blog. Why?

First I am an optimistic. I know that life is surprising, and everything is possible (if you are not alone... - ask me what I want to say with this :) ).

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